There Are Two Main Goals For A Digital Marketing Director.
1 – Manage your online reputation. This will directly relate to many other areas of your business including what prospects think about your company.
2 – Hold the SEO or Digital Marketing Company accountable for the work that they are doing. This ensures that you are getting every bang for every buck you spend.
Identifying And Shoring Up Weaknesses Is
An Important Part Of Putting Together Your Digital Marketing Plan
If you are like most business owners you have spent a fortune getting your business to where it is now. The catch 22 is that you have hired a digital marketing company (or SEO company) to manage your website, but you really don’t know what they are doing / if they are doing it right.
Hiring a digital marketing director, like Josh Ramsey, can allow you to ask specific questions and get unbiased feedback on what you should be expecting and how to hold the company managing your website accountable.
Build Your Plan To Gain More Momentum And Grow Faster
Build our Ideal Target Customer to ensure that our goals and priorities are aligned with the right people in mind.
Specify which goals we want to achieve. Then prioritize them according to the potential ROI vs. resources needed for achieving each goal.
Evaluate our existing digital channels and assets – including the website, landing pages, social media, ad campaigns, etc.
Evaluate and plan any current campaigns, such as ongoing marketing to existing clients, emails, newsletters, etc.
Evaluate and plan the external media campaigns – meaning those that you pay for outside of your body of contacts, such as AdWords, paid social media campaigns, and other paid advertising channels.