I, Josh Ramsey, will work through the planning process with you to determine the best options to expand your plan, thus achieving more visibility for your business. Additional strategies to include in your plan are not limited to, but this is a good starting point.
- Build our Ideal Target Customer to ensure that our goals and priorities are aligned with the right people in mind.
- Specify which goals we want to achieve. Then prioritize them according to the potential ROI vs. resources needed for achieving each goal.
- Evaluate our existing digital channels and assets – including the website, landing pages, social media, ad campaigns, etc.
- Evaluate and plan any current campaigns, such as ongoing marketing to existing clients, emails, newsletters, etc.
- Evaluate and plan the external media campaigns – meaning those that you pay for outside of your body of contacts, such as AdWords, paid social media campaigns, and other paid advertising channels.