Owner: Clyde Davis
Target Geography: Entire State of Washington

OWNER’S OBJECTIVE

Clyde wanted to create an online brand that would allow consumers to clearly understand what his company offered.
In addition, the business owner wanted to start online lead generation.
NOTE: When Josh started this project the Cost Per Lead was completely unknown.

WHAT DOES THE WEBSITE COMMUNICATE?

Website Didn’t Communicate the Inside Reality
There Were Three Levels Consumers Could Engage:

1. Land Development

  • 9 Slopes
  • 9 Buying
  • 9 Permits

2. Planning the Build

  • 9 Architecture
  • 9 Drawings
  • 9 Construction
  • 9 Gantt

3. The Building Process

  • 9 Material
  • 9 Budget
  • 9 Schedule

This Was NOT Communicated
Through the Current Site

In addition wanted to generate leads from the website. It was concluded that generating leads from this website would need additional call to actions that consumers wanted. This strategy would also build authority with prospects.

Conclusion of Findings

The company needed to work on better communicating to prospects that visit their website.
The website was the best business card to the public. It is the first foot forward to consumers.

WHERE SOLUTIONS START

Josh Asked the Owner “What’s The First Goal?”
ANSWER: We Need Lead Generation!

1ST STEP

Josh started with creating educational
marketing booklets and landing pages
for consumers to engage with.

Here’s What It Looked Like
The image is modified to conceal this client’s privacy.
The overview style is still the same.

Clyde Didn’t Agree With This Approach.

Clyde Wanted Ads Set up Differently.
Josh Explained Why He Disagreed, But Followed Client’s Direction.

Here’s What Clyde Had Created
The image is modified to conceal this client’s privacy.
The overview style is still the same.

Josh’s reasons for not wanting to use this simple design and small amount of information was based on the user that would consume this information. The persona of client was a high level of education.
Josh felt like this simple information would not engage consumers at a high rate of conversions.

3 MONTH RESULT:
$1,000 Spend. 0 Conversions.

Clyde asked Josh to try another option. The initial campaign was then implemented.

When This Didn’t Work, Clyde Agreed to Try Josh’s Approach

RESULTS REVERTING BACK TO THE INITIAL BUILD:
$1,000 Spent. 3 Conversions.

Average Cost Per Lead $332

FOLLOWING 8 MONTHS:
$6,000 Spend. 30 Leads Generated

Average $200 Per Lead

When you explain your service or product in an easy way for visitors to understand…
They will stay longer and be more likely to engage with you.

ENGAGEMENT OF THE FIRST WEBSITE WAS 8%

A New Website Was Needed – But Where Should They Start…

Before You Start Designing and Coding Any Website
CREATE A BLUEPRINT

Every website should have a good Strategist, like Joshua Ramsey, that will outline the details in an order that coders and designers can understand. PLUS, more importantly, will educate consumers quickly the benefits of working with that company.

Take a Look at the Final Created Website

Hover Over the Icons Below to Learn Interesting Facts About the Website

Conclusion of Findings

The company needed to work on better communicating to prospects that visit their website.
The website was the best business card to the public. It is the first foot forward to consumers.