OWNER’S OBJECTIVE
Clyde wanted to create an online brand that would allow consumers to clearly understand what his company offered.
In addition, the business owner wanted to start online lead generation.
NOTE: When Josh started this project the Cost Per Lead was completely unknown.
WHAT DOES THE WEBSITE COMMUNICATE?
Website Didn’t Communicate the Inside Reality
There Were Three Levels Consumers Could Engage:
1. Land Development
2. Planning the Build
3. The Building Process
This Was NOT Communicated
Through the Current Site
In addition wanted to generate leads from the website. It was concluded that generating leads from this website would need additional call to actions that consumers wanted. This strategy would also build authority with prospects.
The company needed to work on better communicating to prospects that visit their website.
The website was the best business card to the public. It is the first foot forward to consumers.
WHERE SOLUTIONS START
Josh Asked the Owner “What’s The First Goal?”
ANSWER: We Need Lead Generation!
1ST STEP
Josh started with creating educational
marketing booklets and landing pages
for consumers to engage with.
Here’s What It Looked Like
The image is modified to conceal this client’s privacy.
The overview style is still the same.
Clyde Wanted Ads Set up Differently.
Josh Explained Why He Disagreed, But Followed Client’s Direction.
Here’s What Clyde Had Created
The image is modified to conceal this client’s privacy.
The overview style is still the same.
Josh’s reasons for not wanting to use this simple design and small amount of information was based on the user that would consume this information. The persona of client was a high level of education.
Josh felt like this simple information would not engage consumers at a high rate of conversions.
3 MONTH RESULT:
$1,000 Spend. 0 Conversions.
Clyde asked Josh to try another option. The initial campaign was then implemented.
RESULTS REVERTING BACK TO THE INITIAL BUILD:
$1,000 Spent. 3 Conversions.
Average Cost Per Lead $332
FOLLOWING 8 MONTHS:
$6,000 Spend. 30 Leads Generated
Average $200 Per Lead
When you explain your service or product in an easy way for visitors to understand…
They will stay longer and be more likely to engage with you.
ENGAGEMENT OF THE FIRST WEBSITE WAS 8%
Before You Start Designing and Coding Any Website
CREATE A BLUEPRINT
Every website should have a good Strategist, like Joshua Ramsey, that will outline the details in an order that coders and designers can understand. PLUS, more importantly, will educate consumers quickly the benefits of working with that company.
Hover Over the Icons Below to Learn Interesting Facts About the Website
The company needed to work on better communicating to prospects that visit their website.
The website was the best business card to the public. It is the first foot forward to consumers.
