I want to teach business owners exactly how to grow their company. I do this by explaining to them methods and guiding principles that they can apply to every decision in their company.
HERE IS WHAT JOSH BELIEVES:
There are 60 percent of people that every company has to persuade to buy. There is 20% that will not believe in you, your product or service. There is 20% of consumers that WILL buy what you sell just based on their need.
My job is to teach business owners how to persuade the majority of that 60% that you are the clear choice – they would make an awful decision if they don’t buy from YOU!
ABOUT JOSHUA RAMSEY:
Joshua Ramsey, CEO of Strategic Point Marketing, has developed principles and strategies for businesses since 2001. During this time, Joshua has successfully created and executed more than 3,000 successful campaigns across the US.
“If I can teach executives exactly how to cut costs and improve their current business, they will continue to grow and come back for more ground-shaking strategies that I am happy to provide.”
few business leaders have the knowledge or expertise to learn all about Search Engine Optimization, and since they don’t know much about it, they have difficulty being able to identify professionals they can truly trust with their business.
When it comes to rankings in search engine results, business leaders must determine which terms are most valuable for their business.
Getting high rankings not only allows you to get found by people looking to buy what you sell, but it allows you to displace your competitors and win over a greater percentage of your market share.
How to tell if you are actually improving your site optimization:
As you identify your goals, and then keep tracking where you rank now versus your goal, then you can clearly gauge whether or not you are improving.
In previous chapters we have addressed some fundamental SEO issues, but now we shift focus to what it takes to take that traffic that your website is attracting and turn those visitors into customers.
Every element of the website works together to win online traffic, and turn that traffic into loyal, lifetime customers.
To achieve the best results, you have to be aware of your flaws, your problems and imperfections. Fix what can be fixed and innovate to ensure that avoidable mistakes never happen again. Then explain the fixes you have made and why you made them. This will ensure your customers can buy from you with greater confidence. Create a winning message that’s focused on delivering exactly what your customers want.
The Two Marketing Types That You Must Understand To Create A Winning Campaign- Strategic marketing and tactical marketing
Strategic marketing: has to do with the words you choose to express your message to your target audience.
Tactical marketing: the delivery of the Strategic Marketing message. It has to do with where, when, and how often you share your strategic message.
Recognize that your Strategic Message can vary based on your target audience – meaning that your message can be different if you are publishing a website, or sending out mailers, or attending trade shows, creating brochures, implementing a follow-up system, or any other medium.
Both Strategic and Tactical marketing are important. Get one or both of them wrong, and you can waste a lot of money on marketing that doesn’t work.
Your Strategic Message clearly and simply states what you do, and why you are better or different than your competitors.
The key is to utilize the principles of marketing that have always worked and will continue to
work and use them within the existing marketing and advertising infrastructure to deliver your message to your decision-making audience.
The formula for effective, “human brain-based” marketing: Capture, Engage, Teach, Make an offer
The Buyer’s Journey is a tool to help you understand the broad categories of prospects
that exist… and make decisions about what messages should be used in your marketing.
If your business is not really well known in your city, yet you promote your business almost like you are McDonald’s or Apple, buying up billboard space to show people your name and logo, then that will not work.
Deliver The Right Message To People Based On Where They Are Along The Buyer’s Journey
Realize that usually half of the decisions are made before anyone ever talks to your company.
When the prospect reaches the point that they are engaged with you, it is important to shift to
your Marketing Strategy – and you can use it to continue educating and cultivating prospect’s interest in buying, and especially buying from you.
What’s a keyword? A keyword, at least as it relates to search engine optimization, is a specific word or combination of words that describes the contents of a web page. Appropriate keywords function as tools to allow search engines to deliver the best content to their users.
Keywords Are The Foundation Of Your SEO Campaign – Get Them Right, And You Can Succeed; Get Them Wrong And You’re In Trouble
Choosing the right keywords is often the difference between getting found in search and not
A negative keyword allows you to “opt out” of searches that include a particular keyword or
The higher the competition for a keyword, the more difficult it is to rank for. Generally speaking, terms with a higher difficulty score will require much more than just on-page optimization if you want to rank on the first page of search results.
You Don’t Care How Many People Visit Your Website.
You Care How Many People CONTACT You.
In today’s world, it is not what you say or how you say it. It matters what your website visitor understands when visiting your website. You have 5 seconds to prove to them that you are worth them sticking around to learn more and contact you.
Learn to write content that will CRUSH your competition and drive in LEADS from your website. Walk away knowing exact improvements and ideas you should be implementing online.
Some of the teaching material will include Google’s current and upcoming changes, voice search, how to find what you rank for, online visibility and more!
In closing you can ask anything you have ever wondered about SEO to Josh Ramsey and get direct, honest, unfiltered feedback to your questions.
The secret might seem simple, but millions of companies seem to miss it.
If you are like most companies you are doing some type of marketing. You pick the campaign, create the message and let’er rip!
The end result often time is that you deal with all the leads that will close and then sit around until you feel like running the campaign again. OR WORSE – you continue to run the same campaign, getting decent results but you never realize you could be closing a higher percentage.
I will teach a simple, yet effective strategy that will lower your total cost of acquisition for ANY MARKETING campaign you ever run. 100% Proven Results.
P.S. It is the simplest idea you have ever heard of.
Successful Consumer Show Strategies! Guaranteed to TRIPLE your leads…if implemented properly!
After teaching more than 200 businesses how to perform at a home show one thing remains the same. There is a right way to capture leads and a wrong way.
The biggest headache that most companies have with home shows is getting current staff to work the show, un-train them on what they know, and retrain them on how to treat a home show consumer!
Instead – what you find at most shows are workers sitting in booths bored out of their minds, playing with their cell phones, waiting for someone to stop and ask them a question. Or worse they open with the same line as all other booth workers, “How Are You Today?”
The cost of exhibiting in a show is not cheap. By the time you add up booth space, cost of materials, banners or backdrops, and then add the cost of your time, or sales peoples’ time you’ve spent between $2,500 to $5,000. Based on this, you have to generate a lot of sales to cover that cost!
TRIPLE the leads at the same show you do every year
QUICKLY qualify every prospect that stopped to talk
Your post show sales were higher than ever before
…all within the same budget
Joshua Ramsey will teach strategies that if implemented properly – you will gather more leads in one show than you have in the past 2+ years combined!