fractional CMO

How To Choose The Correct Keywords: This Advice Could Save You Avoid Wasting Thousands On Marketing This Year

  • What’s a keyword? A keyword, at least as it relates to search engine optimization, is a specific word or combination of words that describes the contents of a web page. Appropriate keywords function as tools to allow search engines to deliver the best content to their users.
  • Keywords Are The Foundation Of Your SEO Campaign – Get Them Right, And You Can Succeed; Get Them Wrong And You’re In Trouble
  • Choosing the right keywords is often the difference between getting found in search and not getting found.
  • A negative keyword allows you to “opt out” of searches that include a particular keyword or phrase.
  • The higher the competition for a keyword, the more difficult it is to rank for. Generally speaking, terms with a higher difficulty score will require much more than just on-page optimization if you want to rank on the first page of search results.


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