Clyde wanted to create an online brand that would allow consumers to clearly understand what his company offered.
In addition, the business owner wanted to start online lead generation.
NOTE: When Josh started this project the Cost Per Lead was completely unknown.
WHAT DOES THE WEBSITE COMMUNICATE?
Website Didn’t Communicate the Inside Reality
There Were Three Levels Consumers Could Engage:
1. Land Development
2. Planning the Build
3. The Building Process
This Was NOT Communicated
Through the Current Site
In addition wanted to generate leads from the website. It was concluded that generating leads from this website would need additional call to actions that consumers wanted. This strategy would also build authority with prospects.