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How to build, write and set up
a website search that works:

FOCUS
ON YOUR BUYER
EMPOWER
WEBSITE VISITORS
MAXIMIZE ACCESS
TO INFORMATION

What marketing channels are there to grow business IN 2019?

P O

Marketing ad agencies have reported the following is where they set their budget when advertising for clients:

  • 9 SEO – 79%
  • 9 Email marketing – 66%
  • 9 Content marketing – 59%
  • 9 Word-of-mouth marketing – 48%
  • 9 Direct mail – 31%
  • 9 Event marketing – 27%
  • 9 Guerrilla marketing – 8%
  • 9 Affinity marketing – 7%
  • 9 Telemarketing – 4%
  • 9 9 Other – 1%

What are the professionals doing and saying about PAY-PER-CLICK ads (PPC)?

P O
  • 9 44% of advertisers are spending the same amount on search ads year over year.
  • 9 46% of advertisers are spending more on search ads each year.
  • 9 25% of agencies do not use any form of display advertising.
  • 9 1/3 of advertisers are spending more on social ads this year.
  • 9 1/2 of advertisers do everything in-house.
  • 9 #1 challenge for all types of advertisers is time limitations.
  • 9 Generating a profit is the most important goal for advertisers.

What are the Top SEO elements to keep track of and understand?

P O
  • 9 Emerging trends (i.e., voice search, sensors)
  • 9 Algorithmic changes
  • 9 Technological advancements (i.e., machine learning)
  • 9 Your audience (i.e., how they respond, click and what they want)