For 30 years George worked to build his pest control company. He took a 1 man truck company to a 30 truck operation in 18 years.
From year 19-29 George hit a plateau of growth. He was unable to expand out of his main market with new locations.
STEP 1: CALCULATE COST PER LEADWHAT WE DISCOVERED:
Client Average Ticket: $280 Annually** estimated based on limited info. (Residential Only)
Client Retention Rate: 6-8 years or more
Cost of Lead Generation: $250 or more
Due to confidentiality there are many more leverage details that we are not at liberty to explain.
STEP 2: IDENTIFY THE CURRENT BRANDWe worked for 2-3 months building a consumer persona to understand the market and identify our competitive advantages in the industry.
The company was great at client retention and closing the sale.
However, They Were DRASTICALLY Overspending on Leads!
A new sale would gross the company $280 a year.
The company was paying $285 for a LEAD.
(Lead is an inquiry – NOT a new client.)