American Pest Case Study2020-01-22T23:22:32+00:00
Owner: George Williamson
Target Geography: Central Kansas
Wanting to Service All of KS, MO, TX, OK, AR and LA

OWNER’S OBJECTIVE

For 30 years George worked to build his pest control company. He took a 1 man truck company to a 30 truck operation in 18 years.

From year 19-29 George hit a plateau of growth. He was unable to expand out of his main market with new locations.

DISCOVERY

STEP 1: CALCULATE COST PER LEADWHAT WE DISCOVERED:

Client Average Ticket: $280 Annually** estimated based on limited info. (Residential Only)
Client Retention Rate: 6-8 years or more
Cost of Lead Generation: $250 or more

Due to confidentiality there are many more leverage details that we are not at liberty to explain.

STEP 2: IDENTIFY THE CURRENT BRANDWe worked for 2-3 months building a consumer persona to understand the market and identify our competitive advantages in the industry.

What We Quickly Discovered…

The company was great at client retention and closing the sale.

However, They Were DRASTICALLY Overspending on Leads!

A new sale would gross the company $280 a year.
The company was paying $285 for a LEAD.

(Lead is an inquiry – NOT a new client.)

SEE WHAT HAPPENED NEXT!